Commercials repeatedly reinforce this viewpoint and technology makes the message impossible to ignore. Our culture proudly wears an “it’s all about me” badge as we become more inner focused by the day. And working hard to better yourself is always a good choice of action.īut our society seems to be in a never-ending cycle of promoting self that can lead us to forget that relationships are a two-way street. Of course, there’s nothing wrong with taking care of our bodies and minds. Self-care tips shout advice from magazine headlines and website posts. Selfies are the most common kind of picture these days. Social media takes the lead in this self-glorifying campaign, with Hollywood and other media following close behind.

In a culture focused more on “self” than ever before, the thought of sacrificial love is almost old-fashioned. The words stopped me in my tracks because they presented an idea completely opposite of what’s represented by mainstream society. Unconditional love is giving the other person what they need the most, when they deserve it the least, at great personal cost to yourself. In fact, I felt it so important that I stopped what I was doing, grabbed a piece of paper, and wrote it down. I’m sure the entire episode was great, but one statement in particular grabbed my attention.

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